Registration Rates
Discounts and special rates are available to Main Street America members, civic leaders, and students. For additional savings, register by the early bird or regular online deadlines (outlined below).
Early Bird (by March 11*): $465 Member | $635 Non-Member
Regular (by April 26*): $565 Member | $735 Non-Member
On-Site: $775 Member, Non-Member
One Day: $399
Student: $200
Civic Leader: $199
Conference Merch
Pre-sales of the official 2024 Main Street Now Conference t-shirts end on March 11, too! A limited supply of shirts will be available at the Main Street America booth in the Expo Hall. Guarantee that you get one of these limited-edition tees–featuring iconic BHAM sites and conference activities–by adding one to your registration. Get yours today!
Hotel Updates
Conference room blocks at hotels have reached capacity. We are working to secure additional rooms at these hotels and others. As conference room blocks become available, we will provide details on the conference website. If you are interested in booking a reservation at these hotels, you may check the booking links periodically, as rooms may become available due to cancellations.
For updates, please check this page >
Agenda Spotlights
NEW! Main Street Preservation Short Course
Sunday, May 5, 9:00 a.m. - 4:00 p.m.
$100, Additional registration required.
Join the National Alliance of Preservation Commissions in this one-day program on how Main Streets can take advantage of their historic assets to drive community development. The Main Street Preservation Short Course is designed to educate Main Street professionals and volunteers on how to incorporate the work of preservation commissions and Certified Local Governments (CLGs) in their planning, programming, and day to day operations. This course will also address elements of resilience and disaster planning for your Main Street. This session offers AIA and AICP CE credits.
Welcome Reception at City Walk BHAM
Sunday, May 5
Included with registration. RSVP preferred.Meet us for an amazing party at City Walk BHAM! Catch up with old friends and make new ones while enjoying delicious bites from local food trucks, refreshing libations, and incredible live entertainment. Whether you are a first-time conference guest or frequent attendee, the Welcome Reception is the best way to kick-off your Main Street Now 2024 experience. Come to mix, mingle, and get energized for a fun night out experiencing Birmingham’s dynamic dining scene with colleagues.
Learn more about City Walk BHAM here >
Shuttlesworth Documentary Screening and Q&A
Monday, May 6
Tickets: $5, includes lunch. Pre-registration required. Join us for a special screening of the critically acclaimed documentary, Shuttlesworth. Featuring exclusive interviews with Rev. Fred Shuttlesworth, family members, and colleagues, the film examines Shuttlesworth’s crucial contributions to the Civil Rights Movement which, in turn, helped amplify the integral role that Birmingham played as the catalyst in propelling the movement onto the national stage. After the screening, film producers, T. Marie King and J. Winston, will join us for a Q&A discussion.
Watch a preview of the documentary >
Mobile Workshops
Peak Immersive Learning
Mobile workshops offer immersive learning experiences and unique opportunities to experience Birmingham and surrounding communities. Space is limited and is available on a first-come, first-served basis. Mobile workshops are reaching capacity quickly–add a workshop (or two) to your registration today! Keep reading for today's recommendations.
Preview all mobile workshops here >
- Industrial History in Alabama - Birmingham | Tuesday, May 7 - Get an up-close look at the massive machinery that powered Sloss Furnaces and learn about the innovations that made this site an important part of Birmingham's industrial past. Visit the Vulcan Park and Museum to learn the story of the iconic 56-ft tall cast iron statue and experience breathtaking views of downtown Birmingham and beyond from the observation tower.
- A New Day in Montgomery - Montgomery | Sunday, May 5 - Immerse yourself in Montgomery's rich history through the exploration of historic landmarks and beautiful architecture. Gain insights into the significance of each site and its role in shaping Montgomery's identity and learn about public art and adaptive reuse projects that have created a district of progress while showcasing the cultural enhancements from the past six decades.
- Two Blue Collar Towns and Their Revival Story - Gadsden & Fort Payne | Sunday, May 5 - Learn how Gadsden went from being named one of the worst places to live in America to a thriving Main Street community with a vibrant retail, restaurant, and bar scene. In Fort Payne, learn how the Main Street district embraces its natural surroundings, cultural heritage, and rebounding textile industry for future success.
- 16th Street Baptist Church & Kelly Ingram Park - Birmingham | Monday, May 6 - Learn about the church's role in the Civil Rights Movement (including an optional video that addresses the church’s history and bombing in 1963), followed by an exploration of Kelly Ingram Park, an assembly point for participants of “Project C," which included organized sit-ins, boycotts, marches, and jailings designed to end segregation in Birmingha.
Celebrate
Big Bash at Sloss Furnaces
Wednesday, May 8
Ticketed
Celebrate the closing of Main Street Now 2024 with a party at Sloss Furnaces, one of Birmingham’s unique historic landmarks. Join friends and colleagues for hors d'oeuvres, beverages, entertainment, and dancing while you immerse yourself in the Magic City’s industrial ironworks heritage. You don’t want to miss this Big Bash experience! Space is limited and tickets are selling fast–only 100 left! Purchase your ticket during registration or add it on to your existing registration by clicking the link included in your confirmation email.
Questions? Email info@mainstreet.org.
Please note: Due to the high volume of requests, it may take up to 72 hours to receive a response.
Conference Co-Hosts
Conference Sponsors
*Deadlines are subject to change.